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  • Writer's pictureDarren M. Palmer

5 Traits of Market Leaders

Becoming a market leader doesn’t happen overnight, but rather takes careful planning and hard work. I will also add that due to the current circumstances, it is imperative to become a market leader if you desire for your business to flourish. Right now, a lot of things seem up in the air and unclear for entrepreneurs and businesses. Instead of focusing on what can’t be controlled, focus on what you can control.

It’s not the time to throw in the towel or fold, you have to be willing to become a market leader when things don’t look so great externally. Focus on what you can do to improve areas that need to be addressed in your business. In order to become a market leader, you must know some of the traits of a market leader.


Market leaders use high levels of advertising and marketing communications to build the strength of their brand. The high level of exposure can help to ensure that they are considered when customers are considering suppliers for their next purchase. High awareness also helps leaders to control their marketing costs compared with competitors who would have to invest much more to gain share. Don’t be afraid to get in front of people. People are checking emails and scrolling social media now more than ever! Make sure they know who you are and what you have to offer.


Trust is a defining characteristic of a market leader. Customers expect that market-leading products meet the highest technical standard and comply with industry regulations. They trust that the product will do the job. Market leaders build that trust by participating in setting industry standards, promoting their business with integrity, and collaborating with customers.


Partnership is important to achieving and maintaining the position of a market leader. Leaders attract high-quality development partners who work with them to develop new products or improve existing ones. Development partners see opportunities to gain access to a large market and acquire the kudos of working with a market leader. Leaders can also build a strong distribution network by attracting the leading channel partners in their sectors. Channel partners see opportunities for significant revenue gain.


Market leaders tend to be innovative in adopting new business processes and technologies that give them a competitive advantage, states the Harvard Business School. However, they tend to make changes that are incremental rather than radical so that they can protect their position of leadership.


Last, but not least, don’t wait for perfection to launch a product. Instead, constantly execute and iterate. Keep in mind that a product will never be perfect and there is never the perfect time to launch. But you have to get it out there! No one will ever know what you have to offer if you aren’t willing to move!

Once the product has been in the market, listen to customer feedback, and consider their wants, needs, and concerns. Strive to innovate, adapt to changes in the market, and stay two steps ahead of the competition.

Are you ready to become a market leader? It is our promise that all the above-mentioned traits are exemplified by some of the top market leaders in businesses around the world. Even if your business is a startup, and you have plans to expand it quite rapidly in less time, these market leader traits and tactics could be taken as a reference to effectively lead and stay ahead of the competition.

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