How the Executive Ghostwriting Process Works
These are the steps we use to publish your book:
Book Strategy Consult
The first step—before you begin your book—is to make sure you actually have a book in you, and determine whether our method is the right one for you.
To do this, you will speak with an Author Strategist who will help you get clear on three things:
Your book idea
The audience you’re trying to reach (and how your book will serve them)
The objectives you hope the book will help you achieve (like making money with a book, or using a book to build your brand)
Note that this is not a sales call. This is about determining whether you have a book in you and whether our company is the right fit to help you write it.
Our process does not work for everyone. If we determine that we’re not a good fit for each other, we’ll happily refer you to a service or company that can meet your needs.
Assembling Your Publishing Team
To begin the process, you’ll meet your Publishing Manager. They’re your main point of contact and will assemble your creative team.
Your Publishing Manager’s primary job is to ensure that your book is as good as possible and publishes on time.
On the introduction call they will get to know you and your book idea to collect enough information from you to match you with a Book Concierge (which is like an editor).
Our Editors have years of book writing experience and range in experience. When pairing Editors with authors, we look at two key variables:
Q. Are they excited to work with this author on this book?
Q. Do they bring anything to the book that might help the author?
On your first call with your Editor, they start creating the “Compass” of your book.
This will be similar to the Book Strategy consult call, but will go into much greater depth and accomplish these things:
Specifically articulate what your book is about
Define exactly who your audience is
Understand precisely how your book will serve that audience and why they will care about your book
Specifically articulate how you will use the book to benefit you
“S.O.B.P.” ( Standard Operating Book Procedures)
Once the book is properly framed in your Compass your Editor will create a Table of Contents and S.O.B.P. The S.O.B.P. will be a guide for your interviews and will help you define your ideas, sharpen your thinking, and lay the foundation for your book.
Sample questions to expect while building the S.O.B.P. :
Q. What does your audience need to understand?
Q. Are there steps to get them there? What are they?
Q. What stories and examples do you have to support your points?
The interviews represent the “heart” of your book and get all of your content, stories, and knowledge out of your head and onto a recording.
These calls are exactly what they sound like: your Editor will get on the phone with you for 90 to 120 minutes and interview you about a section of your book. This usually happens over the course of about 4-6 calls total, and you can expect to talk through 1-2 chapters per call.
Note: You’ll see the written pages of these calls almost from the beginning of the interview calls. These Preview Pages allow us to progressively refine the voice and tone early on, so that your full manuscript, once it’s written, reads and feels exactly the way you want it.
Your Editor works from the transcripts to translate your spoken language into a beautifully written manuscript that will resonate with your audience.
In addition to the Preview Pages mentioned above, they’ll write a single chapter and go over it with you to make sure they’re nailing the right voice. Once you and your Editor work through and agree on this chapter’s voice, your Book Concierge will finish the rest of your manuscript.
From there, you will do one full round of revisions on the entire manuscript. This usually entails you reading a few chapters at a time, making notes, and doing a series of calls with your Book Concierge to go over your revisions.
Our Creative Operating Officer will personally oversee your book cover design.
You’ll begin by doing a call with her, where you both discuss cover ideas. She will then do a design brief, and oversee the design of the cover. You’ll see comps and will have final say over all design decisions.
Our design team will also design a professional interior for your book to ensure it has the look and feel you desire.
Publishing & Distribution
Your Publishing Manager will work with you to determine your distribution goals and retail channels. If you want the broadest distribution possible—Amazon, BarnesandNoble.com, and as many international platforms as possible—we’ll provide the best options for you, handle all account and file creation, and make sure your book is prepared for launch.
As you finish your interviews, you’ll have a consultation call with an Author Marketing Manager. They will help you conceptualize your marketing goals and create a concrete plan to help you achieve them after the book comes out.
After the call, they will send you your custom marketing plan, as well as free access to our Book Marketing Course.
As the book’s release approaches, we’ll prepare for your book release by designing social media graphics for you to post, drafting emails to send to your contacts, recording a podcast episode featuring you and your book on our Author Spotlight podcast, and preparing an excerpt from your book for viewing on Book Bites.
When the book launches, we’ll run a pricing campaign on Amazon to spur initial sales, during which we’ll coordinate a review campaign to get early reviews for the book. We’ll launch an email campaign to your contacts, release your book through email lists we have relationships with, promote your book on social media and social news sites, publish and promote an excerpt from the book, and release your Author Spotlight podcast episode.
The goal of this first week is to finish with a baseline of reviews, readers, and media attention to continue building from—with the advice in your marketing plan—as you begin your life as a published author.